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About Nayaka - B2B
Cybersecurity
Sales-as-a-Service
We help promising cybersecurity startups turn innovation into measurable growth. By combining data‑driven sales operations, multi‑channel execution, and partner development, we extend your commercial reach from first touch to onboarding and success.
Powered by AI; grown in Europe.
Our Story: Accelerating Growth for Cybersecurity Startups
Founded to support rising startups with limited sales capacity, Nayaka was built to remove execution bottlenecks and scale revenue efficiently. Since 2022, we have streamlined go‑to‑market activities, strengthened channel relationships, and translated complex technology into outcomes for customers and partners.
Our approach aligns strategy and delivery: we orchestrate outreach, qualification, enablement, and onboarding across markets, helping vendors meet enterprise expectations without inflating headcount.
Accelerating B2B Growth
Driving growth requires clarity, focus, and consistency.
We deliver:
Strategic, multi‑channel engagement tailored to startup needs.
Access to next‑gen cybersecurity solutions and practical protection.
Repeatable processes that improve conversion and reduce cycle time.
How We Got Here
We saw early‑stage vendors struggle to scale beyond initial wins. Entrenched buying processes, fragmented channels, and evolving threats demanded a different operating model.
We created Nayaka to combine hands‑on sales execution with domain expertise in cybersecurity, building bridges between innovative vendors, end‑users, and channel partners.
The Evolution of Growth
Security requirements keep shifting. Our model adapts: we pair advanced tools with pragmatic execution so businesses stay ahead of new risks while expecting agility, transparency, and measurable outcomes.
This forward‑looking mindset underpins our work with startups and partners across Europe.
Rowan Sinclair
Founder & CEO
Rowan brings over 12 years of experience in accelerating startup growth and mastering end-to-end sales strategies. As the driving force behind Nayaka, his resilient and results-focused leadership continues to deliver transformative, cost-effective solutions and growth for startups, establishing Nayaka as a trusted partner for scalable business success.
Melani Carreno
CFO
Melani brings several years of experience in international team leadership and quality assurance, specialising in business analytics, team coordination and financial analysis. With her keen attention to detail and strong analytical skills, she now oversees Nayaka's finances. Her expertise in operations and quality management plays a key role in driving the company's growth and financial strategy.
Kieran Barrett
Sales & Operations
Kieran, with a background in building his own business from the ground up, brings his entrepreneurial expertise to Nayaka. Leveraging his deep understanding of sales processes, he has played a pivotal role so far in growing the several startups in the UK and Ireland and helping to identify new vendor partnerships.
Adama Samba
Senior Account Executive
Adama brings a strong track record in outbound sales, business development and pipeline generation, shaped across fast-paced B2B roles and his own entrepreneurial venture, Accugrowth. His experience gives him a sharpened understanding of what it takes to win new business and build momentum from the ground up.
With deep expertise in qualification, prospecting and multi-channel outreach, he strengthens Nayaka’s ability to drive consistent commercial results.
His founder mindset and frontline sales experience make him a valuable part of our push to scale high-quality revenue across every vendor we support.
Pietro Furfaro
Marketing Manager
Pietro is a digital marketing expert with over seven years of experience, specialising in SEO, PPC, and full-funnel strategies to help businesses optimise their online presence. At Nayaka Pietro aligns marketing efforts to highlight how the company addresses wide-ranging IT challenges for businesses. By blending creativity with data-driven insights, he drives impactful actions that position Nayaka.ai as a leading solution provider in the SaaS and cybersecurity space.
Isamel Ahmed
Account Executive
Ismaeel brings early but impressive sales experience to Nayaka, having already led outreach, built partnerships and driven growth across his own ventures. With a strong work ethic and a naturally entrepreneurial streak, he’s quickly developed a solid understanding of how to engage prospects and create commercial opportunities.
Alongside his sales background, he also codes giving him a rare mix of technical curiosity and commercial awareness at a young age.
Our Team
The Nayaka team blends strategic, technical, and commercial expertise to help B2B startups scale across Europe. Headquartered in London with a distributed network, we bring hands‑on go‑to‑market execution and technology distribution experience.
Partner with Nayaka
Meet the team that delivers strategy and execution with accountability. Visit our blog to learn the playbooks we use, discover how we optimise resources, and see how we turn complexity into growth.
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About Nayaka & Our Approach
About Nayaka & Our Approach
Quick answers to common questions about Nayaka and how we work. Prefer a direct chat?
What is Nayaka’s focus?
Nayaka equips cybersecurity startups to scale sales with a Sales‑as‑a‑Service model, aligning strategy and execution across channels.
When did Nayaka start?
Nayaka has operated since 2022, supporting startups as they expand from initial traction to repeatable growth.
How do you work with startups?
We combine multi‑channel outreach, qualification, enablement, and onboarding, strengthening relationships with end‑customers and channel partners.
Where do you operate?
We support European and international go‑to‑market activities, tailoring engagement to each market’s requirements.
What outcomes can we expect?
Greater reach, cleaner processes, and faster cycles—without inflating headcount—by unifying strategy and hands‑on execution.