Our Story

We equip startups to accelerate growth, streamline operations, and expand operational reach through cost-effective outreach and full end-to-end sales management

ABOUT US

Established in 2023, we deployed Nayaka to support rising startups with limited sales forces, driving the expansion of their operational footprint into end-user accounts & channel partners.

ACCELERATING B2B GROWTH

Driving B2B startup growth through strategic multi-channel initiatives, providing businesses with next-gen security solutions, Cybersecurity application protection, and robust cybersecurity tools.

How we got here

We swiftly identified that established distributors were reluctant to engage with emerging solutions. For us, this is a misstep; new startups address entrenched challenges with comprehensive service offerings and tackle new threats using state-of-the-art technology.

The evolution of growth

We strive to continue addressing the escalating demand for advanced security tools, ensuring businesses stay ahead of ever-evolving threats. Our strategy not only strengthens defence but also meets the rising expectations for innovative, dynamic solutions.

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Nayaka draws on extensive entrepreneurial experience across online retail, manufacturing, and hospitality, positioning itself as a dynamic leader in B2B startup growth strategy, execution, and delivery.

For more information, please click on the team images below.

Our Team

Rowan Sinclair

Managing Director

Rowan brings over 12 years of experience in accelerating startup growth and mastering end-to-end sales strategies. As the driving force behind Nayaka, his resilient and results-focused leadership continues to deliver transformative, cost-effective solutions and growth for startups, establishing Nayaka as a trusted partner for scalable business success.

Melani Carreno

Finance Director

Melani brings several years of experience in international team leadership and quality assurance, specialising in business analytics, team coordination and financial analysis. With her keen attention to detail and strong analytical skills, she now oversees Nayaka's finances. Her expertise in operations and quality management plays a key role in driving the company's growth and financial strategy.

Kieran Barrett

Sales Advisor

Kieran, with a background in building his own business from the ground up, brings his entrepreneurial expertise to Nayaka. Leveraging his deep understanding of sales processes, he has played a pivotal role so far in growing the Hackurity autonomous penetration testing solution in the UK and Ireland.

Ross Sinclair

Sales Advisor

Ross has been instrumental to the growth of Nayaka, being with the organisation since year 1 operating across Hackurity's autonomous penetration testing solution, the Lupovis next-gen honeypot solution, and now focusig on growing the OpenDoors AI CRM solution. Currently studying Economics at the University of Nottingham and working with Innovis, Ross also plays a critical part in new vendor partnership discovery.

Pietro Furfaro

Marketing Advisor

Pietro is a digital marketing expert with over six years of experience, specialising in SEO, PPC, and full-funnel strategies to help businesses optimise their online presence. At Nayaka Pietro aligns marketing efforts to highlight how the company addresses wide-ranging IT challenges for businesses. By blending creativity with data-driven insights, he drives impactful actions that position Nayaka.ai as a leading solution provider in the SaaS and cybersecurity space.

Vladyslav Hromlyak

Product Software Engineer

Vladislav is a seasoned software engineer with extensive experience in full-stack web development, specialising in technologies such as WordPress, PHP, Ruby on Rails, Python, and JavaScript. Vladislav brings a versatile approach to engineering, balancing autonomous problem-solving with collaborative development to deliver high-quality solutions under tight deadlines. Vladislav is committed to building scalable, efficient systems that drive innovation and performance in modern web applications.

OUR STORY